(April 10, 2017) Just a wooden medal for Italian wine in emerging markets, the most interesting importing countries of Southeast Asia, Middle East, former Soviet Union, Latin America and Africa, subject to analysis conducted by the “Third Countries Observatory” of Business Strategies and Nomisma Wine Monitor released today at Vinitaly in Verona. In 2016 China, Ivory Coast, South Korea, Mozambique, the Philippines, Nigeria, Malaysia, Brazil, Thailand, Mexico, Taiwan, Ukraine, Vietnam, Belarus, UAE, Kazakhstan, Israel, Russia and Angola, 19 markets overall, bought wine for 4,25mld euro, increasing their demand of 298% on the 2006 figures. Last year Italy has exported there 466 million euro, ranking fourth among the top exporter with a market share of 11% (in the global wine scene is in second place with 21%). France figures are on whole different level, with 33% and 1.4 billion euro, three times Italy, followed by Australia (15%, 620 million) and Chile (12%, 501 million). And the ranking does not improve if you look at the growth rate: Italy’s + 373% in the past decade is not keeping pace with the surge of New Zealand (+ 921%) and Australia (+ 881%), and not even with the pace of South Africa (+ 516%), France (+ 434%) and Chile (+ 379%). (Red)

ABOUT / FIRST IN RUSSIA AND UKRAINE

According to data analyzed by the Observatory, while Italy can win the first spot only in the Russian (29%) and Ukraine (29%) markets, French wine is dominating the Middle East block (Israel and the United Arab Emirates), Nigeria but especially in 4 of the 7 Asian emerging countries (China, South Korea, Taiwan and Thailand), where China alone expresses 50% of the overall demand for wine of the 19 countries (+ 1856% over the last 10 years). Still on the demand side, 14 of the 19 countries have grown in triple digits. These include Thailand (+ 244%), Malaysia (+ 234%), UAE (+ 219%) and Taiwan (164%), but also Russia (+ 110%), Brazil (+ 130%) and Mexico (+ 113%).