(July 13, 2017) Italian furniture and designs conquer Chinese buyers with the Salone del Mobile.Milano Shanghai: the second edition of the event will be held from November 23 to 25 and will bring on the SEC - Shanghai ExhibitionCenter stage the best of Made In Italy furnishings and design. The event - which recorded more than 20,000 appearances last November - was presented at a press conference on July 12 at the Italian Embassy in Beijing. The first edition of the Chinese edition of the Salon exhibited important numbers that confirmed the expectations of a tailor-made project designed over the course of three years to meet the market and meet the needs of a growing country. An organizing machine that worked thanks to the experience gained from the organization of the Salone del Mobile in Milan and to the collaboration with VNU Exhibition Asia, leader in the organization of trade shows in China and partners of the Salone del Mobile.Milano. From the very outset, in the realization of the exhibition project, the full cooperation of the Government, the Minister of Economic Development, Italtrade, the Italian Embassy in Beijing and the most important Italian Institutions in China have been crucial. In this path, Federlegno Arredo Eventi also counts on BolognaFiere's strategic partnership. (Red)

ABOUT / ITALIAN SYSTEM

The first Salone del Mobile.Milano Shanghai has laid the foundations for strengthening that commercial but also cultural bridge that Milan and Shanghai, Italy and China represent and want to further consolidate by creating the best conditions for a dialogue that can bring benefits to both parts. But it has also been a strong and important signal of the Italian system that has been able to promote the utmost synergy in all areas of Italian excellence, from fashion, to food & beverage, and automotive.