According to data collected by the online shopping platform Lyst, which aggregates e-commerce and reports quarterly on the photography of the most desired brands and current trends, the Italian brand Prada excels with a 37% increase in searches from October to December 2022, moving up one position from the previous quarter. Among the most sought-after items, the Prada logo slingbacks shoes were among the most sought-after items, the fourth product of the brand to enter the list of the most desired proposals this year and second only to the Saint Laurent Icare bag. In the general rating for this quarter, according to the website Pambianco News, ten Italian companies stand out out of a total of twenty, with Prada, Gucci, and Moncler occupying first, second, and third position, respectively. According to the report, Moncler climbs fourteen positions with 76% of searches, reaching its highest ranking ever since the fourth quarter of 2020, when it was ranked third. Gucci, on the other hand, falls one place and earns the silver medal. Miu Miu, Bottega Veneta, Loewe, Dolce & Gabbana, Saint Laurent, Dior, and Valentino round out the top ten.