Ginori 1735, an Italian luxury and lifestyle brand and one of the world's leading brands in pure porcelain and design, has opened its first store in South Korea, in the heart of Seoul, marking the start of the brand's direct presence in the country. The new store, designed in collaboration with South Korean actress and model Ko So-young, is inspired by the colors and decorations of the brand's most iconic pattern, the Oriente Italiano collection. Ginori 1735's international expansion strategy and luxury market positioning are perfectly aligned with the new opening. An ambitious goal for the Maison, which is committed to retail growth and an international expansion strategy. Ginori 1735 has been one of the world's leading luxury and lifestyle brands for nearly three centuries. The product line includes collections for the table, art and living objects, gifts, lamps, furnishings and fabrics, crystals and cutlery, all of which are expressions of an Italian passion for culture, colors, art, and hospitality. Ginori 1735 has its own e-commerce channel that reaches 31 countries, flagship stores in Florence, Milan, Sesto Fiorentino, and Paris, an authorized retailer network in Italy, and points of sale in selected Department Stores and high-level multi-brand Specialty Stores around the world.
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