Chiara De Pol, vice Head of Brand and Communication of Trentino Marketing, interviewed Zaira, the first Italian meta-influencer created by Buzzoole, a martech company specializing in Influencer Marketing technologies and services, in Piazza di Santa Maria Maggiore, in Trento, as part of the Festival dell'Economia. De Pol posed many questions to the 72,400-follower virtual influencer (@be_zaira on Instagram). Zaira described the innovation-related opportunities that the Metaverse presents to businesses and brands, whose day-to-day applications will be quite numerous. The metahuman then concentrated on the Metaverse's influence on the Creator Economy, as a new environment where it is possible to grow and leave its imprint via creativity and the capacity to create. Finally, Zaira emphasized how, owing to technology advancements, virtual creators are able to transcend beyond the confines of what is canonical, reaching those targets (Generation Z and Alpha) that are becoming more difficult to intercept.