High prices reduce the amount of food purchased by Italians by 5% in 2023, but they are obliged to spend 7% more due to price rises caused by inflation. This is what the Istat data for the first seven months of 2023 show when compared to the same period the previous year. The difficulty of the situation is exemplified by the fact that the value of sales at food discounters have increased by more than 10 percent, the highest among retail shelves.