A testimonial like Penélope Cruz is making the fortune of Geox, the leading company on the casual footwear front. The Oscar-winning Spanish actress, a character beloved by women for her empathy and professionalism, has proven to be a winning choice for the world-famous "family brand”. "In just two months, between September and October last year, in conjunction with the advertising campaign interpreted by her, viewed by 100 million people, we had a 15 percent increase in sales," says a satisfied Mario Moretti Polegato, the founder of the brand known worldwide for its comfortable footwear equipped with advanced technologies. Geox "told" with the lifestyle of Penélope Cruz has worked well not only on the economic level, but also on that of image with the conquest of a new slice of the market. "We have seduced the 40-year-old women, giving a younger turn to our clientele, which has declined by 10 years, considering that until now our target market was the 50-year-olds”.