If there is one brand in the Stellantis galaxy that embodies Italianness, it is Jeep. The Melfi plant currently produces two models with large market volumes: the Renegade and the Compass. The hybrid power supply of another car that was critical to the brand's growth, the Avenger, is being researched in Turin. And the Cherokee's probable return to the range at the end of the year (exit from the scene in 2023) has a chance of ending up at the same plant in Basilicata. And this despite accusations - much more concrete and justified - of the loss of Italy's presence in the Group. And that is not all. Since November of last year, the brand's world number one has been Antonio Filosa, 50, a self-proclaimed "Neapolitan even before Italian". Below him in Jeep's young and dynamic European command team, led by the Italian by "adoption" Eric Laforge, the head of design is Daniele Calonaci; that of the product Marco Montepeloso, with Fabio Carli who holds the role of senior brand manager, and Elena Cortesi European head of public relations. Italy has thus become an important market for Jeep. Filosa, who has been a member of Stellantis' Top Executive Team since January 2021 and was promoted to replace Christian Meunier at the helm of the American brand after experiences in Brazil and other countries, is now in charge of bringing five new cars, including new models and product updates, to market by early 2026. Starting with the pleasing results with which Jeep closed 2023 for the European market, particularly in Italy, where it achieved a share of 4.6% (+0.8% compared to 2022) with a high prevalence of electrified models. Jeep has 83 years of tradition: it is a strong brand with a rich history, and part of its success is due to its Italian origins.
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