Despite inflation and price increases, the vast majority of Italians (around 87%) will still travel for the summer, generating a total tourist expenditure of 43 billion euros, according to the most recent Gimme5 data. According to the study, approximately six out of ten Italians would prefer to sacrifice leisure in order to avoid having to spend their holidays at home. However, even the most ardent travelers must contend with price increases. The increase in tourism will undoubtedly have an impact on Italy's GDP, but the positive effect is likely to be offset by an increase in tourism service prices, which have risen by 3.5% since 2023, with peaks of 8.2% for transportation and 6% for lodging facilities. Most travelers begin saving at least six months before their departure, with 26% starting at least a year in advance and 34% optimistic that it only takes five months to save enough money to leave.
|