On Saturday, July 6 (with the same date in almost all of Italy) the summer sales will begin. An appointment that, for Confimprese, has lost appeal. "The sales, governed by rules that do not take into account reality and changing market conditions, from an opportunity have turned into a detriment for merchants," says Confimprese Italia Vice President Giovanni Felice, "We are talking about laws enacted in the last century and that regulate the rules with the business methods and consumer habits of a quarter of a century ago. It is serious that politics does not realize this, but it is even more serious that traditional trade associations are stuck in a debate related to dates, constraints to be added for independent traders, and chasing the elaborate and anachronistic flights of politics and the State-Regions Conference”. "With the liberalization in 2006 of promotional sales (Bersani Decree)," Felice insists, "the commercial value of sales has greatly diminished. In addition, the continuous promotional campaigns of all the franchise chains and the effects of online commerce, perpetually on sale h24 and for 7 days a week, and all the ways of circumventing sale regulations, such as messaging, private sales and all the other imaginative tools put in place, have ended up reducing, to the point of nullifying, the driving and saving effect of sale seasons”.
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