Summer begins with the search for discounts. The 2024 summer sales began in Italy on July 6, and approximately 9 million Italians took advantage of the end-of-season sales this weekend to buy clothing, footwear, and accessories at bargain prices, with an average expenditure of around 100 euros per person and a total expenditure of about one billion euros over the weekend, according to an Ipsos survey on purchase intentions.
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