It is the oldest international sports trophy, having been awarded for the first time in 1851, and represents an event that combines technological advancement with environmental awareness. Regardless of the fact that the New Zealanders are the holders, the America's Cup sailing tournament will return to Europe. The 37th edition's shock effect is the organizers' decision to leave Auckland and place the trophy off the coast of Barcelona. The arrival in Europe will boost turnover by increasing the contributions of host institutions, sponsorships, and TV rights. First and foremost, this is a must-have, as the America's Cup is still the sole world-class event that relies on the host city for financial support. Three years ago, the local government provided New Zealand with $35 million, which was subsequently supplemented by $10 million in sponsorships and television rights. The total turnover was 45 million New Zealand dollars (just under 26 million euros), with 15 million spent on television production alone. There are no official figures on how much Barcelona paid to host the event, but the Catalan capital beat Jeddah. The return to Europe has allowed us to re-establish our historic partnership with Louis Vuitton, who will once again serve as the event's title sponsor. In addition, other global partners such as Coca-Cola, Unicredit, and Capgemini have arrived, drawn to the Mediterranean location. The preliminary races begin on August 22nd, followed by the challenge between the five challengers, the British of Ineos, the Italians of Luna Rossa, the Swiss of Alinghi, the Americans of American Magic, and the French of Orient Express: semifinals begin September 14th, and the final on September 26th. The America's Cup, which is the challenge between New Zealand and the regatta winner among the elusive, will be awarded to the best of seven races out of thirteen on October 12.
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