Shorter, intense, and more frequent. This summer 2024, Italians are preferring a new type of holiday. There are 36 million people planning to travel between June and September, with 90 percent expressing a preference for an exquisitely Italian destination. Only slightly more than 10% of individuals elect to travel to foreign destinations, with a preference for seaside resorts located near Italy. However, a third of vacationers have already made plans to take more than one holiday period in the four critical months of the summer season, in addition to the primary one. 3.6 million individuals will return at least once, 3.1 million will travel twice, and 1.7 million will embark on three holiday periods. A scenario that will result in a total turnover of 40.6 billion euros. The findings of the research conducted on behalf of Federalberghi by the company Tecnè demonstrate this point.
|