He is visiting all of Florida's stores one by one, from Miami to Palm Beach, in a sort of road show to fine-tune future plans. "In that state alone, we plan to open nine new stores, including beauty, direct stores, and presences in large malls. It is a strategic area that fuels our sales". Alfonso Dolce, CEO of the Dolce & Gabbana group, is pulling the strings after a difficult year in which many international brands that appeared unstoppable were forced to adapt to changing market conditions. "In the most complex moments, it rewards the brand's consistency and style. We need to meet what consumers want, expand the offer but at an increasingly high level, and never forget our roots", says the entrepreneur, brother of designer Domenico, who, in a steely partnership with Stefano Gabbana, continues to grow the group, which will celebrate its 40th anniversary in a few months. "We made our dream come true by setting up the first fashion show in Milan forty years ago and shortly after we sold the first collections", says the company's president. And dreams have turned into businesses. Even in a challenging market environment, the group is expanding and outperforming expectations. "We closed the 2023-2024 financial statements in March with revenues of 1.871 billion euros, up 17% compared to the previous year, a pace that we expect to replicate in 2025 as well", according to Dolce. And Florida will be the next stop.
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