Hig Capital, an American firm, has acquired Naturalia Tantum, Italy's largest manufacturer of personal care products specializing in the organic segment. A valuation of approximately 100 million euros was secured through the acquisition operation. The Naturalia Tantum group was sold by its shareholders, Assietta Private Equity, Isa, Creazione Valore, and other minor shareholders. Hig Capital will acquire 100% of the group. The company, which had revenues of around $60 million in 2023, has been on an internationalization path for some time that is paying off (foreign countries already account for more than 20% of turnover) and will now be accelerated by the new partnership with Hig. According to Euromonitor, the Italian market for natural personal care products is worth 3.1 billion euros (1.8 billion of which are organic) and is expected to grow at an annual rate of 8% from now until 2028. Naturalia Tantum, based in Milan, has established itself as a leader in the organic niche by pursuing a strategy of continuous research and innovation for years. The group is entirely responsible for production, which takes place in five modern plants in northern Italy.
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