Turin or Genoa in Italy, and Paris FC in France are the soccer clubs in the crosshairs of Red Bull, the Austrian multinational that realized 20 years ago that winning in sports was cheaper than just producing energy drinks. Urbano Cairo, owner of the Granata club, denies the negotiations. The Americans at the crisis-ridden 777 Partners fund are not commenting on the possibility of a handover of their Genoa. Bernard Arnault, the fifth richest man in the world according to Forbes, is amused to read in the French press about the transaction that would make him the major shareholder of the second-largest Parisian soccer club, together with the can company. For Red Bull, the purchase of companies in Serie A and Ligue 1 would be a further step in the expansion of its sports empire, which today, in addition to athletes in extreme disciplines such as skydiving, includes the Red Bull Racing and Alpha Tauri teams in Formula 1, field hockey teams in Austria and Germany, and five soccer clubs: the Red Bull Salzburg and FC Liefering in Austria, the New York Red Bulls in the United States, Red Bull Bragantino in Brasileirão, and the flagship team, RB Leipzig. Red Bull has conquered the planet, reaching sales of more than 12 billion cans in 2023, with sales of 10.5 billion euros. It operates in 177 countries, with nearly 18,000 employees.