For the first time, Milan's Via Montenapoleone has become the world's most expensive luxury shopping boulevard, with "prime" rents of 20,000 euros per square meter per year. The 34th 'Main Streets Across the World' report, conducted by the real estate group Cushman & Wakefield, which monitors 138 urban retail locations worldwide, primarily luxury, based on the value of prime rents, elevates the Milanese fashion street to the top step of the podium, undermining New York's Upper 5th Avenue. Montenapoleone holds a double record: this is the first time a European city has risen to the top of the global rankings. The report tracks 138 metropolitan retail sites worldwide, primarily luxury, based on the value of top leases. Via Montenapoleone has progressively climbed the rankings in recent years, rising to second position for the first time in 2023. Over the last 12 months, rents on the street increased by 11% (+30% over two years), surpassing the Upper 5th Avenue’s €19,537 per square meter, which has remained stable for two years.