Following the opening of a boutique in Boston, the Italian clothing brand Peserico expands its footprint in the United States, aiming directly for New York. In New York, it recently opened its doors on the famed Madison Avenue. The new store is divided into two levels: the ground floor is covered in pink Asiago marble, which extends like an attractive carpet, providing a touch of color and individuality to the space. The boutique will house the women's and men's collections, providing customers with a diverse assortment of options that tell the tale of Italian elegance and luxury. The new New York location will increase visibility for this company, which was started in Cornedo Vicentino, in the province of Vicenza, in 1962 by the young Maria Peserico. It all began with a modest business specializing in the fabrication of women's trousers, but in less than a decade, the tailor's shop had transformed into a firm with over fifty people that gradually began to look to the rest of Italy and the world.