An agreement has been signed between the Ministry of Agriculture and Philip Morris, which commits the company to purchasing approximately half of the total production of Italian unprocessed tobacco annually and invests one billion euros in the Italian tobacco supply chain until 2033-2034. But also, the fight against illegal employment through Philip Morris International's Good Agricultural Work Practices (ALP) and the promotion of sector-wide programs for continual innovation, sustainability, and skill development. According to Cesare Trippella, Head of Leaf EU Philip Morris Italia, "the new agreement represents the future of the Italian tobacco sector, not only for its ten-year duration, but also and above all for the numerous initiatives aimed at innovating the supply chain and ensuring its competitiveness by allowing agricultural companies to plan for the long term". Investments will be made in the transformation and sustainability of the tobacco supply chain by utilizing innovative technologies, digitizing production processes, and providing training to promote generational change.
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