The doctor-patient relationship is built on mutual trust and reliance. In the end, trust is the foundation of everything. When it comes to health, the relational and emotional aspects take precedence, sometimes far outweighing merely technical or therapeutic skills. In addition, social media has increasingly become a dominant force in this realm. It is sufficient to note that, according to data from a recent Nomisma survey, over 40% of Italians consult specialized websites and as many as 38% consult Dr. Google when seeking health information. Furthermore, Google is primarily utilized by Italians to get quick and clear solutions to illnesses or symptoms (52%), facilities, perks, or services of interest (44%), and prevention information and explanations (32%). However, it is important to exercise caution, as there are risks and hazards that are imminent. This is exemplified by the recent news that a girl passed away after undergoing rhinoplasty surgery. The girl had selected her specialist on TikTok.
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