The ExtraItaStyle digital platform initiative is continuously underway to showcase the fashion collections of 2025-2026. The Italian Trade Agency's new marketing tool, released in September 2020, aims to promote Italian fashion firms to buyers, media, and influencers in the United States. The ExtraItaStyle internet platform provides each business with a virtual showroom as well as a B2B area to help Italian enterprises expand into the American market. The ExtraItaStyle program aims to help Italian businesses increase digital presence and establish or strengthen ties with American buyers and media. Extraitastyle is a virtual showroom that allows buyers to contact firms and request samples, browse products, compare price lists, and schedule appointments directly via email. But, most importantly, it provides Italian companies with exclusive access to over 400 names of selected American shops, along with product and market sector indicators, who can be approached directly by Italian companies and have agreed to join Extraitastyle because of its innovative nature.