There will be a significant Italian presence at the HFA Show in Las Vegas, the United States' reference event for fitness, physical activity, and sport, with over 400 exhibitors, 150 speakers and trainers, and over 10,000 professional visitors from the sports industry. The event will be held at the Mandalay Bay Resort Exhibition Center in Las Vegas from March 12 to 14. The sports sector in Italy accounts for 1.37% of the national GDP, with an added value of 24.5 billion euros and around 420,000 employees. The Italian sports industry comprises over 900 enterprises, employs over 50,000 direct people, and generates 13 billion euros in revenue, with around 75% of production exported for a total of 9.4 billion euros. Foreign consumers of sporting products select Made in Italy as a guarantee of superior quality, advanced technology, and, more recently, its commitment to sustainability.