Seaside resorts are also focusing on the Christmas season, and they are progressively attracting guests even throughout the winter months. The Municipalities of the G20 beaches, an organization that consolidates Italy's most significant marine destinations, document the trend. According to a survey, businesspeople and local governments have greatly expanded their efforts to transform their individual resorts into appealing destinations even during the cold season. From Alghero to Vieste, passing through Cavallino Treporti, Jesolo, Viareggio, and Riccione, coastal towns have lit up the holidays with events, traditions, and attractions for both residents and tourists. The communities are focusing on a kind of Christmas that celebrates both local uniqueness and beauty through a variety of activities, including sand nativity scenes, Santa Claus villages by the sea, concerts, a promenade with installations, and art tours. The data collected confirms the success of the efforts. Jesolo, for example, anticipates 500 thousand people over the holidays. The accommodation offer is also evolving: on important days, more than half of the facilities will be open in numerous regions, reflecting entrepreneurs' confidence in the Christmas season's tourist potential.