The ECB’s rate hike has triggered a shift in consumer behavior, with many seeking to change banks to save money. Indeed, the number of mortgage holders turning to banks in search of more favorable terms is on the rise. The surge in interest rates caused variable-rate loan installments to rise by much to 70-80% beginning in July 2022, prompting borrowers to look for discounts at bank counters. The market for subrogation of home loans in Italy experienced substantial growth during the first half of 2024, with a year-over-year increase of nearly 60%, from 265.4 million euros to 423 million. A comparison of the subrogation contracts signed between January and June of this year and the same period in 2023 reveals a 157.6 million increase: a symptom of a broader recovery in the sector, which is attributed to improved market conditions, the gradual decrease in the cost of money, which is currently set at 3% by the ECB, and the increased competition among credit institutions. However, subrogation and, in general, new home loans increased by over 15%, or more than 700 million, while the stock of bank loans given to families for the purchase of real estate decreased by about 1%, or 3.6 billion. The Unimpresa Study Center's report indicates that the Italian subrogation market has experienced a widespread recovery, with the northern regions and notably significant performances in areas such as Trentino-Alto Adige (+240%) and Liguria (+108.3%) being the primary drivers.