On Tuesday, January 14, the 107th edition of Pitti Uomo will commence in Florence, marking the beginning of the 2025 fashion year. The fashion system is currently experiencing a delicate situation: sales are experiencing slowdowns, consumption has changed, and the desires of consumers, particularly the youngest, have also changed. The figures of the decline are self-evident, indicating a 5/6% decrease in turnover, despite the fact that exports remain robust and certain countries, such as the United States, continue to desire Made in Italy. At Pitti Uomo and the Fortezza da Basso, 790 brands will present their autumn-winter 2025-2026 clothing, accessory, and lifestyle lines. 45% of them are from abroad, which contributes to the Florentine show's stability and prestige.
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