Italy confirms its position as a global and European tourism leader, thanks to the timeless appeal of its renowned locations and capacity to attract new market segments. This is the result of processing data from Visit Italy's Tourism Observatory, which states that tourist presences, estimated at 448.7 million in 2024, rank Italy third among European countries, accounting for 15.2% of overall presences in Europe. International flows increased (+1.4%), led by Germany, the United States, France, and the United Kingdom, while domestic tourism fell slightly (-2.5%). The average stay decreased to 6.47 nights (-10.4%), indicating a preference for shorter, multi-destination visits.