The Rome Chamber of Commerce has constructed a panel of 500 businesses representative of the business fabric of Rome and its province to provide a constant update on the evolution of the economic situation. The strong geopolitical tensions and the dynamics of interest rates represent two of the main risk factors for the consolidation of the economic recovery of our country and our territory. This new survey aims to understand how businesses have faced 2024 and what expectations entrepreneurs in Rome and province have for 2025. The survey was administered between December 20, 2024 and January 9, 2025. Panel businesses are 67% of the time based in the municipality of Rome and 33 percent of the time based in the rest of the province. General considerations 2024, for Roman businesses, looks like a year of consolidation after the growth of 2022 and 2023. Nearly 2 out of 3 firms (62%) reported stable or increasing turnover in 2024. Cautious optimism remains for the year that has just begun with 74% of firms expecting rising or stable turnover. Rising costs (65%) and insufficient demand (36%) remain the main concerns of Roman firms for 2025. Some 27% of businesses are committed to investment in environmental sustainability, an investment, almost always, dictated by the belief that it is a condition for increasing business competitiveness and not just because it is imposed by regulations. The responses on the subject of investment in innovation in 2025 are very polarized: just under half of the sample (48%) will make them, while 52% plan not to. The Jubilee, which has just begun, is already having a positive impact for 13% of Roman businesses, who are convinced that they will increase turnover thanks to this event.