An event that will recount the narrative of Italian emigration abroad and the potential for Italian-descendants to return to their homelands: Italea Toscana and Confcommercio Toscana have organized the conference "Roots Tourism. Rediscovering Origins, Valuing Traditions, Reconnecting with the Future", set to take place on February 5 at Palazzo Strozzi in Florence. Following Eugenio Giani's institutional greetings as President of the Tuscany Region, Giovanni Maria De Vita, Head of the Italea Project at the Ministry of Foreign Affairs and International Cooperation, will deliver a speech. The day’s program includes two roundtable discussions: "The Municipalities of the Roots Share Best Practices" and "The Tourism Market Outlook". The Ministry of Foreign Affairs and International Cooperation created Italea, a programme to promote roots tourism, as part of the NRRP project, which is funded by NextGenerationEU. The project is designed to attract Italians who are currently living abroad and Italian-descendants who are interested in exploring the traditions and locations of their ancestry. It will provide a series of services to facilitate travel to Italy, as well as the widespread organization of 20 groups, one in each Italian region, to inform, welcome, and assist travelers in discovering their roots.