Tether, a cryptocurrency business, announced the acquisition of a minority share in Juventus. According to Milano Finanza, the share would equal 5.01% of the voting rights. Exor, the Agnelli family's main stakeholder at 65.4% (with 78.9% voting rights), has claimed that no shares have been sold. ether, founded by Turin native and Juventus supporter Giancarlo Devasini, is headquartered in El Salvador and is a leader in the stablecoin sector, reporting profits exceeding $13 billion in 2024. This operation, which demonstrates a certain interest in the Juventus club, provided no economic benefit to the company's coffers: it was just a stock market acquisition. It also cannot serve as a forerunner to future sponsorship. There has been no contact with the Juventus management, who continue to work on finding a new main sponsor after Jeep.