From the Italian Food Valley to California's Coachella Valley. Veroni, the first self-service cold cuts brand in the United States and the historic Emilian cured meat factory, is commemorating a century of innovation, tradition, and passion by securing its third year as the sponsor of the BNP Paribas Open in Indian Wells, the prestigious ATP Masters 1000 and WTA 1000 tournament. The sponsorship solidifies Veroni's presence in the United States and initiates a tennis season as a protagonist. The company will also be involved in the Internazionali BNL d'Italia in Rome (29 April - 18 May), the Cincinnati Open (5-18 August) as a sponsor, and the US Open (24 August - 7 September) for the first time in September, where the company will welcome guests in an exclusive suite. With a 25% gain in the US market over the last five years and a consolidated turnover of 190 million euros in 2024, the company also sees encouraging results in Italy and Europe, with a 4% increase in the previous year.