Journalist and TV host Cristina Parodi has said this on several occasions, "I have always been inspired by Marella Agnelli's style". And having this icon of elegance as her guiding star, now her fashion brand Crida, founded in 2020 together with event organizer and stylist Daniela Palazzi, is focusing on expanding abroad and growing in distribution. With the Spring Summer 2025 collection, the brand will reach 65 stores. Most, or 50 stores, are located along the Belpaese. While abroad, for now, there are 15 but the intention is to increase the number. "The global expansion of the brand," they write from Crida, “will touch key markets such as Australia, the United States, Singapore, Qatar, France, Germany, the United Kingdom and Greece, confirming the growing interest in the brand even beyond the Italian borders”. With a production of 1,700 garments for the Spring-Summer 2025 collection, the company is targeting an audience attentive to quality and exclusivity. The brand's clothes have already been worn by actresses such as Valeria Bruni Tedeschi and Kelly Rutherford. The materials are natural and Made in Italy: they range from natural silks from companies in Como and Tuscany to cottons made in Bergamo. Synthetic fabrics have been banned instead.