Bulgari expands its presence in Milan with a new flagship store and an art exhibit. After more than two years of preparation, the maison has opened the 750-square-meter facility on three levels in Via Monte Napoleone. It is more than just a showcase; it is a manifesto for Italian aesthetics, legacy, and workmanship. Located in the historic Palazzetto Taverna Radice Fossati, the boutique is a harmonious blend of Milanese architecture and Roman inspirations, featuring details that evoke city landmarks such as the Palazzo dell'Arengario, the Galleria Vittorio Emanuele II, and Villa Necchi. The opening is accompanied by an exclusive exhibition, "Tubogas & beyond," which will be on display until June 29. The exhibition will trace the evolution of a jewelry icon, from the first Tubogas bracelet from 1941 to pieces that belonged to celebrities, such as the Monete Tubogas choker in gold and Greek coins from 1974, which are part of the private collection of Barbara and Frank Sinatra. A multidimensional initiative that establishes Milan not just as the capital of luxury, but also as a crossroads of creativity, innovation, and tradition.