TikTok Shop makes its debut in Italy. The app launches its e-commerce along the Belpaese, giving the possibility to "22.8 million users in Italy to buy directly on TikTok from local brands, sellers and creators", reads the app's official note, which adds how among the realities involved are beauty & skincare realities with Nivea, Goovi, Veralab, Nabla Cosmetics, BiSilver crafts, ShaftJeans, GiglioTigrato, tech accessories with New Martina, up to cultural merchandising with Treccani Emporium. Italy, therefore, along with France and Germany joins the countries where the platform is already active with its shopping mode directly on the app. The shopping arm of the TikTok social media app has been available in the United Kingdom since 2021 and was later launched in the United States in September 2023. But on the group's fate in the United States hangs the sword of Damocles of Donald Trump's bans.