Italians are not losing their desire to travel, but price increases are weighing on both tourists and travel agencies. For organized tourism, the balance of the first three months of the year is in the clear: and while the increase in demand is expected to give a boost to turnover, with an estimated progress of +4.2% over 2024, the contraction of companies' operating margin continues, under siege due to the increase in operating costs (+9.2%) and business management (+7%). This is according to the survey conducted by the Florence-based Tourism Studies Center for Assoviaggi Confesercenti on a sample of 738 travel agencies. The growth in sales is due to both inflation and a slight strengthening of demand: overall, nearly 800,000 Italians took a trip in the first three months, including about 600,000 across the border, but as a result of price increases, mid-range offerings have become the most sought-after option for those on a tight budget. However, a segment of customers is attracted by 'innovative and exclusive' packages, but with good value for money.