A year after breaking into the American market and launching its Madison Avenue location, the Made in Italy barbershop chain Barberino's—which is transforming the barbering industry—announces that it has surpassed $1 million in U.S. revenues, solidifying its status as a fast-growing reality. Barberino's overall revenues in 2024 were more than 5 million euros, with the United States accounting for about 20%, despite the recent opening and presence of a single store. Following the success of the previous 12 months, the company has set a new aim of further growth and expansion by 2025, with the opening of two additional flagship stores, one in New York and the other in a second major city in the United States. Each flagship, measuring approximately 120 square meters, will be the core of the strategy, serving not only as a point of sale, but also as a venue for experience and aggregation capable of fostering a strong community. This will be followed by the establishment of a wholesale network with premium retail partners, as well as the development of a proprietary e-commerce platform that will allow you to build direct relationships with clients.