Wine consumption in Italy has increased from 55% to 58.9% over the last decade, underlining its status as a constant in daily life and a component of the country's identity. This is highlighted in the first Enpaia-Censis 2025 Report, which emphasizes how wine is not only a cultural and gastronomic tradition, but also as a pillar of the national economy. Italian wine exports have increased dramatically, from 2.9 billion euros in 2003 to 8.1 billion in 2023. The United States is the primary outlet market, with a value of 1.9 billion euros and a growth rate of 72.4% from 2014 to 2024. This is followed by Germany (1.2 billion, +21.4%), the United Kingdom (851 million, +29.3%), and Canada (448 million, +62.3%). However, the shadow of US tariffs is looming over the industry. Of Italians, 79.4% regard the defense of Italian wine as a strategic priority. The numbers underscore the importance of the American market, which purchases more Italian wine than Italians buy wine products from the United States, demonstrating how important exports are for many Made in Italy productions.