In Italy, the electric vehicle is still trying to take off. According to an Areté survey, 67% of consumers would not pay more than €30,000 on an electric vehicle, and 81% would not spend more than €40,000. However, present costs remain prohibitively high, discouraging nearly half of responders. Only 27% of Italians would select an electric car today (a constant proportion compared to 2023, but down 11 points from 2022), with 41% preferring a hybrid. 61% have never driven an electric car, and 56% have never even requested a quote. "The consumer is disoriented: high costs, limited autonomy, and a still deficient charging network make the hybrid the most concrete choice", explains Areté's president, Massimo Ghenzer. Confidence in mobility macrotrends is also declining: only 53% still believe in autonomous driving, 42% in digital car purchases, and just 30% in the end of car ownership. And the percentage of those who believe in an "all-electric" future with just battery-powered cars has decreased from 63% in 2023 to 53%.
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