(27 February 2017) The round table "#Individuo #Tecnologia # Society" in Belgrade will open the first edition of the Italian Design Day on March 2 in 100 cities in the world. Organised by the Italian Embassy and the Italian Cultural Institute, the round table event will be held at 18:00 at Mikser House, the Serbian capital’s symbol for the development of new creative talent. The event will be introduced by the Italian Ambassador in Belgrade, Giuseppe Manzo, who will introduce architect Nicola di Battista, director of Domus magazine. Topics addressed along with other speakers: the architect Vladimir Lojanica, the fashion designer Dragana Ognjenović, the industrial designer Marko Luković include; the relationship between the individual, the home and society moderated by architect Zoran Đukanović. At the same time Belgrade’s main shopping centre, Ušće, will be transformed into an Italian piazza which will allow visitors to admire the most famous Italian design brands in the furniture, food and the automobile sectors. A musical entertainment programme presented by the Italian Ambassador will begin at 20:00 featuring the children’s choir of Belgrade’s Cultural Centre, the pianist Nataša Račić and the soprano Tijana Djuricic. (Red)

CELEBRATING EXCELLENCE

The first Italian Design Day is an initiative of the Italian Ministry for Foreign Affairs in collaboration with the Triennale di Milano and the ‘Salone del Mobile’ to celebrate the excellence of Italian design in the world – part of the important Italian cultural and economic sectors. The initiative will involve 100 "ambassadors" of Italian culture (designers, entrepreneurs, journalists, critics, communicators, and teachers) who will talk about experiences, projects and ideas during different 100 events in 100 cities around the world. The design sector - one of the main ‘made in Italy’ brand industries known all over the world - generates a turnover of €46.8 billion (2.9% of GDP) and employs 995,000 people between direct and indirect activities.