Nairobi - The ICE Agency is organizing the Food and Wine Horeca Exchange initiative in Nairobi, from July 2nd to 3rd, 2024. The event will feature exhibitions and presentations of products by participating Italian companies, with guided tastings, workshops, and B2B meetings with operators (importers, buyers, distributors) from Kenya and other Sub-Saharan African countries (Tanzania, Uganda, Rwanda, others). Due to geographical, political, and social reasons, Kenya represents an important hub in East Africa. The aim of the initiative is to increase the range of Italian products available in the Kenyan market and neighboring areas. (9colonne)