(March 3, 2017) On March 2, in a hundred countries around the world was celebrated the first Italian Design Day: one hundred "ambassadors" of Made in Italy (designers, entrepreneurs, journalists, critics, teachers) spoke about the projects of excellence of our country. In Malaysia, through the Italian Embassy in Kuala Lumpur, the Day was celebrated with an exhibition and a conference. The exhibition created by Museimpresa, titled "50+! The great game industry," has collected 50 objects that have made the history of Italian industrial design and was presented at the Subang Jaya Taylor's University. "Ambassador" in the Asian country was Professor Luca Fois (Milan’ Politecnico): in front of an audience of young Malaysian designers, students from universities that have joined the initiative (Taylors and UniKl), and representatives of the Malaysian Ministry of Foreign Affairs, business and industry representatives, the Italian professor told the story of Italian design, its evolution and the excellent projects that make Italy so famous in the world. From traditional to contemporary designs, Fois stressed the all Italian peculiarities which caused a change in perspective leading to new trends. "Design is a privileged instrument for building bridges between different cultures and traditions, its essence lies in the innovation of tradition", said Fois during the conference. (Red)

ABOUT / ITALIAN TALENT

One hundred ambassadors that in a hundred cities around the world promote Italian design. Conferences, exhibitions, films and documentaries to celebrate the first Italian Design Day, which adds an element to the integrated strategy for the promotion of Made in Italy by the Italian government. The Day, celebrated on March 2, it is organized by the Ministries of Foreign Affairs and Culture, by the Milan Triennale, in collaboration with the Milan Furniture Fair, the Association for Industrial Design and ItalTrade. "A great team work" - said the Foreign Minister Angelino Alfano during the official presentation of the event at the Foreign Ministry - in which all the organizers "have been able to wear the same blue shirt and work extraordinarily well." "We celebrate Italian talent - said Alfano -; promoting, reclaiming and revitalizing what we believe to be a fundamental element of our nation is the meaning of this day. "