The press conference for the launch of tourist cooperation between China International Service Limited - CITS, one of the leading Chinese tour operators, and the Regions of Calabria, Campania, Puglia, and Umbria, was held on July 16th at the Italian Embassy in Beijing, called "Italy Top Destination". The event, which took place in the presence of Ambassador Ettore Sequi and the President of CITS, Yu Ningning, as well as representatives of the interested regions, was attended by over 200 Chinese and international journalists and operators in the sector. "The tastes of Chinese tourists are changing and becoming increasingly refined. No longer just group tourism, but exponential growth of individual tourism from China to Italy; no more just quick stops to the main cities known to the Chinese public, but the discovery of less known and equally extraordinary regions and places" Ambassador Sequi said at the opening.