(1 August 2018) The ICE 2018 cosmetics marketing programme involves the creation, in collaboration with Cosmetica Italia, of an exhibition dedicated to the promotion of Italian cosmetics in Amman, on December 4th and 5th, 2018. Jordan enjoys a strategic geographical position and a unique political and economic stability conditions in the Middle East. Italys aspires to represent a regional hub and a gateway for the Middle East and North Africa. Italy is one of Jordan's main trading partners and is fourth in the ranking of exporting countries. This trend is also confirmed in cosmetics, where imports of cosmetic products have grown considerably in recent years. The expo is a unique opportunity to meet buyers from countries in the Middle East and North Africa, in particular Egypt, Lebanon, Palestine, and Iraq - all very promising markets for Italian companies.