The inter-chamber cooperation memorandum between the Chamber of Commerce and Industry of Italo-Czech (CAMIC) and the Chamber of Commerce of the Czech Republic (HKCR - Hospodarska komora Ceske Republiky) was signed at the Florentinum of Prague, in the presence of Ambassador Francesco Saverio Nisio. The signing of the protocol by the president CAMIC Gianfranco Pinciroli and the president of HKCR Vladimir Dlouhy, was held at the opening of the conference "Consumer 4.0 - Global trends in retail" with speakers Alessandro Pasquale (CEO Karlovarske mineralni vody), Alessandro Zanotti (Digital Customer & Channels lead, Accenture Italy and Central Europe), Aleksandar Keselj (managing director of Ferrero Czech Republic), and Leonardo Ferrandino (president of the Dr. Max Pharma group). As Ambassador Nisio underlined, the commercial relations between Italy and the Czech Republic are very positive and have further growth potential.