Doha - As part of the 2024 promotional activities to support the fashion sector, the ICE-Agency for the promotion abroad and internationalization of Italian companies, in collaboration with Confindustria, Sistema Moda Italia, the National Association of Optical Goods Manufacturers (ANFAO), the Italian Fur Association, Assocalzaturifici, and Assopellettieri, intends to organize for the first time an Italian collective at Dubai Fashion Week. During Dubai Fashion Week, the ICE Agency plans to host a three-day exhibition featuring Italian companies producing men's and women's clothing, accessories, and leather goods. Dubai Fashion Week is positioned as an internationally significant event, following the traditional fashion weeks held in major fashion capitals. Additionally, the United Arab Emirates represents a highly interesting market for Italian companies, as well as a strategic location for making contacts with other countries in the vast Eastern market. The Italian collective will be held in Atrium 6 at the Dubai Design District, an area in Dubai exclusively dedicated to new international trends and a true creative hub of the UAE. In addition to being an important opportunity to promote Made in Italy, this first Italian exhibition will be a significant event that will connect the best Italian brands with local buyers, as well as those from Saudi Arabia, Qatar, and Kuwait. (9colonne)