Beijing – A free course to navigate the Chinese market, exploring both opportunities and challenges. Organized by Unioncamere Puglia, a partner of the Enterprise Europe Network, the initiative also aims to create a group of businesses interested in strengthening ties with the Chinese market, with the possibility of evaluating and developing tailored promotional activities in the future.

The course, designed for entrepreneurs, managers, and consultants, is delivered with the technical and scientific support of Sinoglobal Investments Advisory, a certified consulting firm specializing in internationalization for the Chinese market. It also involves the Italian Chamber of Commerce in China and the collaboration of the Chambers of Commerce of Bari, Brindisi-Taranto, and Foggia.

The program consists of four three-hour modules, which began last November and are hosted at various Chamber of Commerce locations across Puglia until February.