New York – One year after its debut in the U.S. market and the opening of its New York store on Madison Avenue, Barberino’s, the Made in Italy barbershop chain that is revolutionizing the barbering profession, announces that it has surpassed $1 million in revenue in the United States. This milestone confirms its strong expansion in a highly competitive sector, both in Italy and overseas.
In 2024, Barberino’s recorded total revenues exceeding €5 million, with the U.S. market contributing nearly 20% despite the recent launch and the presence of a single location. Following the successes of the past 12 months, the brand is now setting its sights on further growth in 2025, with plans to open two new flagship stores: one in New York and another in a strategic U.S. city.
Each flagship store, spanning approximately 120 square meters, will serve as the heart of the brand’s strategy—not just a retail location, but an experience-driven space designed to build a strong community and attract high-quality leads. Additionally, Barberino’s plans to develop a wholesale network with premium retail partners and launch its own e-commerce platform to establish a direct relationship with customers. (9colonne)