The Italian Trade Agency (ICE), on the occasion of the HFA Show in Las Vegas, aims to support the commercial presence of Italian producers at one of the most important American trade shows in the industry. The HFA Show is a key event in the United States for fitness, physical activity, and sports, featuring over 400 exhibitors, 150 speakers and trainers, and more than 10,000 professional visitors from the sports industry.

The event will take place at the Mandalay Bay Resort exhibition center in Las Vegas from March 12 to 14.

According to data compiled by The European House – Ambrosetti, based on figures from the Istituto Credito Sportivo, Istat, and the European Commission, the sports sector in Italy accounts for 1.37% of the national GDP, generating an added value of €24.5 billion and employing approximately 420,000 workers, or 1.65% of the total Italian workforce.

Italy's sports industry comprises over 900 companies, employs more than 50,000 direct workers, and generates €13 billion in revenues, exporting around 75% of its production, with a total value of €9.4 billion.

Foreign buyers of sports goods choose Italian-made products for their high quality, advanced technology, and, more recently, their focus on sustainability.