The celebrations for the 10th anniversary of Lamborghini Polo Storico have begun in St. Moritz, with two days dedicated to historic cars and the heritage program activities of Sant’Agata Bolognese. On the evening of February 21, Balthazar Downtown hosted an exclusive dinner for a select group of collectors and Polo Storico clients, while the following day, the Lamborghini Polo Storico Lounge welcomed customers and international journalists.

Capturing guests' attention throughout the weekend was an extraordinary Diablo SE 30. The car, finished in Lambo Thirty—a brilliant violet shade created specifically for this edition—was spectacularly displayed “floating” on the panoramic terrace of Balthazar Downtown. From the same terrace, guests enjoyed a breathtaking view of the frozen lake of St. Moritz, which served as a stunning backdrop for two other historic Lamborghini models. The Countach “pace car,” which supported the Monaco Grand Prix in 1981 and 1982, and a Miura SV were brought to St. Moritz by their owners to participate in the The I.C.E. St. Moritz Concours d'Elegance.

“In St. Moritz, we have kicked off a year of celebrations that will take us to some of the world's most exclusive locations, engaging our international community,” stated Alessandro Farmeschi, After Sales Director of Automobili Lamborghini.

The Lamborghini Polo Storico 10th anniversary celebrations will continue in Rome from April 24 to 27. The Italian capital will host a parade featuring some of the most iconic masterpieces in automotive history, admired by enthusiasts from around the world. Lamborghini Polo Storico will also be present with a dedicated exhibition stand.