Italy boasts the world's highest number of PDO and PGI-certified products (888) and ranks as the top food and wine tourism destination globally, with 29.3% of foreign tourists citing culinary traditions as a key attraction.

Assocamerestero, with the support of Unioncamere, is launching a series of four webinars dedicated to the agri-food sector. The first will focus on Germany and will take place on February 28 at 9:00 AM, followed by France on March 18 at 9:00 AM, the USA on March 20 at 3:00 PM, and the United Kingdom on March 25 at 9:00 AM. These events are organized in collaboration with the Italian Chamber of Commerce for Germany, the Italian Chamber of Commerce for France in Marseille, the Italy-America Chamber of Commerce, and The Italian Chamber of Commerce and Industry for the United Kingdom.

Each session will provide an up-to-date analysis of the sector, including its size and developments over the past three years, emerging trends and forecasts for 2025, the consumption of Italian specialties and efforts to combat Italian Sounding, as well as an overview of the Italian dining scene in each country, exploring the balance between tradition and innovation.