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New York – Stepping up promotion efforts to counter trade barriers imposed by the U.S. administration: this is the goal of the Asti Docg Consortium, which has increased its presence in the United States through two evocative initiatives – a campaign launched on the occasion of National Moscato Day and participation in the third edition of Italy on Madison, a New York event dedicated to Italian excellence, held at the Ice-ITA headquarters on 67th Street.
The Consortium launched an Out of Home advertising campaign for National Moscato Day, celebrated on May 9, to promote Moscato d’Asti, whose main export market is the United States. According to Consortium data, in 2024 over half of the more than 33 million bottles of Moscato d’Asti produced were purchased by American consumers – nearly 19 million bottles – for a total value close to €100 million.
Additionally, over 5 million bottles of Asti Spumante were consumed in the U.S., making it the third most important market for this wine, after Russia and the United Kingdom.
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